nightmare: a dream arousing feelings of intense fear, horror, and distress. From night + mare, a Middle English word meaning “an evil preternatural being”

McDonald’s, that bastion of metaphysical thought, has been spreading far and wide a print ad campaign featuring this image:

Did no one in the extensive Inoffensiveness Division of Mickey D’s stop to think about the horror show of a message that’s being sent by this ad? Every egg’s dream is TO BECOME A CHICKEN. This cannot be disputed. It is certainly not to be fried and eaten, and especially not to be sandwiched between slices of veal byproduct and Canadian bacon, wrapped in wax paper, lined up under heat lamps, and then sold at an insulting price to oily suburbanites. Stop the madness, Ronald. Just stop it.